Category Archives: Testing of Ads

Ad Targeting – The Marketing Tool of 2012

Ad Targeting – The Marketing Tool of 2012

There are still a few days in 2012. It isn’t dead quite yet, but it is safe to say that a number of exciting and innovative things have occurred in the digital age over the past 52 weeks. Each of these incidences are going to have a direct effect on how advertising is performed in Read More

Learn How to Test and Manage Millions Upon Millions of Ads Easily

Testing Ads

Testing ads is going to be a critical step in ensuring that your paid search campaigns both grow and thrive. It is an accepted best practice in the marketing industry. It is also a well known fact that the testing of ads in small accounts is relatively easy. However, with larger accounts, ad testing is Read More