Category Archives: A/B Split Testing

A/B Testing: From Start to Finish

A/B Testing

In previous posts, we’ve discussed different aspects of A/B testing before, including the fact that an Internet marketer needs to attempt to find the ideal middle ground between high conversion rates and effective CTR. Because these two metrics have an inverse relationship, it can be tricky to get the process just right. At Webati, we’d Read More

Why an Increasing Number of Conversion Professionals Prefer A/B Testing

A/B Split Testing

A couple of years ago, several key employees at Webati were privileged to attend the first ever conversion conference that was headed up by Tim Ash. This was a gathering of some of the world’s most renown conversion experts. All of us were able to derive inspiration from the seminars we attended, but one of Read More