Taking Advantage of Google’s Trusted Stores Seal Program
In October 2011, Google first announced that they would be beta testing their Trusted Stores seal program. As of July 2012, the program is now open to all US based merchants and ecommerce stores. Enrolling in the program is simple with Google’s self service sign up interface.
Merchants and ecommerce stores that participate in this program will be provided with their own “Trusted Stores” badge, and this badge is going to provide your clientele with access to your site’s shipping and customer service records. The badge shouldn’t be thought of as a ranking.
At Webati, we have seen clients who enrolled in this program enjoy an increase in the amount of daily sales and business volume they are conducting. For ecommerce stores, this badge provides a certification that makes shoppers more comfortable with buying products online, even if they have never done business with you before. It provides a clear signal that your business is trustworthy.
The Advantages of Google’s Trusted Store Seal
On average, our ecommerce store clients who have enrolled in the program have seen considerable gains in conversion rates and an increase in order sizes. This is especially valuable for lesser known ecommerce brands. In fact, the smaller the business, the larger gains that are seen.
Google has invested a considerable amount of time, money, and effort into developing this program. It’s free for ecommerce stores and merchants, so what does the search engine giant have to gain from it? The primary benefit that Google enjoys is that their users have increased the level of trust that they place in online shopping. In essence, the more money that ecommerce stores make, the more money they have to spend on advertising, like Google’s AdWords.
The Google Trusted Seals Program currently consists of these elements:
- Reliable Shipping – Google monitors the shipping guarantees that are offered on your business’s page, and as a merchant, you will be required to send tracking numbers to Google when an order ships. Google uses this info to ensure that you are meeting your tracking promises.
- Customer Services – Google has created its own customer service portal (separate from your business’s) where you may be contacted by a client who has an issue. Google tracks how quickly these issues are solved.
- Consumer Protection For Purchases – If a client of your ecommerce stores opts in for this protection, they will be provided with up to $1,000.00 in protection if something were to go wrong.
In the future, Google has stated that they plan to create components that will include malware protection and more transparency regarding return policies. There are also plans to offer phone support to clients, so that they do not have to go online to lodge complaints.
The Challenge Presented to Small Ecommerce Stores
There is one primary challenge that Google faces when it comes to offering its Trusted Seals program to smaller ecommerce stores. The idea of having to send shipping info to Google on a regular basis can be something of a turn off to small business owners, who may already be straining resources to the max. Google has tried to address this issue by making the implementation process as simple as it can, and there are currently plans to make a “push button” integration feature.
If you are interested in finding out more about how Google’s Trusted Seals program can benefit your ecommerce stores, contact us here today at Webati. We can assist you with the technical implementation and other aspects of integrating Trusted Seals into your ecommerce stores.