Learn the Tricks to Successful Enterprise SEO
In the landscape of digital marketing, enterprise SEO is the odd man out. Many of today’s modern SEO experts spend years honing their craft by working in agencies or performing independent consulting. Because of this method of training, they have become something of a jack of all trades, performing tasks that range from optimizing individual landing pages to immersing themselves into source code.
Most individuals would think that these skills would be quite useful when it comes to enterprise SEO, and they are right, but only partly. When a business’s website obtains enterprise status, the routine SEO services that are performed for a small to medium sized business are split among large teams of individuals
As a business owner, it is going to be beneficial for you to have a basic understanding of the work they will be performing because this is going to provide a framework of context in which to measure the deliverables they will be producing. Additionally, it is going to enable you to determine whether the work being produced is exactly what you are looking for or not.
Who’s Going to be Doing What Exactly?
The truth is that, in enterprise SEO, one is most likely not going to be doing a whole lot of tactical SEO work. This statement won’t apply to all individuals, but we believe that, in most situations, it will. If you vehemently object to this statement, then you need to double check to ensure that you understand the large scale we are referring to when we say “enterprise”, or else your business may one of the most understaffed in its industry.
Those who perform SEO work for websites that have several million catalogued pages, then their SEO team is going to be scaled to meet their unique challenges. For example, there may be entire teams that are dedicated to just content development, data gathering and reporting, or other similar facets. Many sites will be broken down into departments that have their own dedicated development, marketing, and media teams.
How can a person successfully perform SEO in this large scale environment? He or she is going to need to have a thorough understanding of what their role is, what is expected of them in terms of job performance, and how they can go about accomplishing these tasks. The right candidate is going to need to employ a variety of different SEO skills to be successful, but they are also going to need to possess impeccable interpersonal communication skills.
The Importance of Communication
You might be curious as to what interpersonal communication skills have to do with successful SEO on the enterprise level. A person who works in an enterprise SEO environment is going to be just a small piece of the larger puzzle. Rather than tactical, their role is going to primarily strategic. The actual tactical portion of their job description is going to be communicating strategic challenges to other teams. These other teams will actually be responsible for the implementations of the suggestions you make.
To be successful at enterprise SEO, whether as a member of a team or as the owner of the business, you are going to need to accommodate the needs of your team members, find out what it is that motivates them, and assist in making their jobs easier in what ways you can. If you are the owner of the business, then it will be equally important for you to share stories of the successes you enjoy through their work with them.