How to Select the Concept For Your Custom Logo Design
The most important part of custom logo design is choosing the concept for your logo. It is a process that is similar to choosing a name for your company. Your logo is going to convey a message about your company. What do you want this message to say? There are many different methods of how to represent your company.
The most common method of custom logo design is to choose an image related to the niche industry your business is involved in. For example, the symbol of a house might be chosen for a real estate company.
You will also have the option of choosing an abstract image for your custom logo design that you believe is representative of your company’s philosophy. For example, a modern, high tech company might choose an abstract image that features orbits, sparks, or particles in the design.
When it comes to custom logo design, it is important for you to bear in mind that not all businesses are going to be easily associated with one type of image. For example, a software development company is not going to have many images that are readily associated with it (aside from the standard computer). In this situation, a designer might recommend going with an abstract image that your company could modify to make it truly your own.
There will also be companies that are actually dealing with more than one business. In this instance, it might be better to go with a generic image. The image could be given a more technological appearance by adding straight lines in combination with curves, or make it more corporate with more proportional, symmetrical and/or geometrical shapes.
One primary problem that many companies run into when it comes to custom logo design is the fact that they want their new logo to look similar to that of an already established company, like Nike or Apple. These logos are well known, but only because they are well advertised. How recognizable your company’s logo is going to depend on how well it is marketed. Your custom logo design is going to need to be memorable and appeal to the masses.
Custom logo design can be related to many different aspects of a business. It is simply going to depend upon what the purpose of your company is and what your niche industry is. Your logo can be made relatable to a person, place, or certain type of industry. Also, you should take into account your personal preference for different types of art.
Custom logo design may sound complicated, but it doesn’t have to be when you choose to engage the services of Webati. We have many years of experience in the field of graphic design, and we look forward to having the opportunity to work with you. Give us a call today. Your initial consultation is 100% free, and we will be more than happy to answer any questions or concerns that you might have.