Category Archives: Blog

How to Measure Business Value When Sales Take Place Offline

Social Media Marketing

It is a well known fact that social media marketing is one of the most effective platforms for recruiting potential new clients and to generate exposure for your business. Performed correctly, social media marketing will ultimately result in engagement with potential clients that will be converted into sales. However, the unfortunate downside to social media Read More

Yelp Sting Operation Uncovers Businesses Trying to Buy Reviews

Local Search

The tagline of the Yelp logo reads, “Real people. Real reviews.” However, as a recent sting operation uncovered, this isn’t always the truth. There are now 8 businesses whose Yelp pages have been branded with a “Consumer Alert” warning message. These businesses were branded as such after a Yelp sting operation uncovered they were trying Read More

Planning On Expanding Overseas? Why Australia Is Worth a Look

Affiliate Marketing

If you have thought about taking your affiliate marketing program overseas, Australia just might be a good place for you to start. Here, for the most part, the economy is booming. Significant rises in both technology and online spending have made Australia the new frontier for affiliate marketing. To be more specific, this country is Read More

How to Perform Your Own Link Audits Part 2

Yesterday, we started discussing how to perform your own link audits. Moving forward, the next step you are going to need to take is to find out where your website stands. Discovering Where Your Website Stands Your next step is performing a link audit is to determine where your own website stands. This is a Read More

5 Tips For Building An Effective Ecommerce Store

Ecommerce Stores

We all know that ecommerce stores are what make online shopping possible in the first place. There is an underappreciated level of convenience that comes with being able to shop online; however, if your business’s online store is cumbersome, vague about its pricing structure, or does not clearly convey how it will benefit a client, Read More

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