Category Archives: Blog

How to Design Dynamic and Appealing Email Messages

Email Marketing

It is a well known fact that dynamic email is data driven. While this concept has been around for quite some time, the idea of conceptualizing and creating this form of email is a daunting prospect to many experienced designers and marketers. However, in reality, it does not stray that far from general design challenges. Read More

A 5 Point Checklist to Help You Choose the Right Local SEO Tools

SEO Tools

When it comes to local SEO, it is going to be vital for you, as a marketer, to understand the SEO tools you are using and how they are of benefit to your business. There is an obvious need for the tools to fit an exact purpose. However, you must consider the fact that the Read More

The Checklist of Success for Enterprise SEO

Enterprise Marketing

For a person or business to be successful at enterprise SEO, they are going to be required to be a lot of things. This list includes being well versed in their field, willing to learn, and resourceful. To get one started off on the right foot, here are a few things we think that a Read More

5 Steps for Crafting Email Marketing Content

Email Marketing

Regardless of the number of times you have done it before, the specific moment before you send an email to hundreds of thousands, if not millions, of subscribers can be nerve wracking. Once the send button has been pressed, the email is gone, and it is too late for any changes or corrections to be Read More

How Unstructured Data Is Redefining Display Advertising Part 2

Yesterday, we left off talking about what had gone wrong in using the new, current wealth of data in display advertising and how most companies of ill-equipped to handle this wealth of info. Jumping right back in, we cannot stress enough the importance of using raw data and core attributes to optimize a user into Read More

Page 2 of 5712345...Last »