Category Archives: Social Media Marketing

How to Measure Business Value When Sales Take Place Offline

Social Media Marketing

It is a well known fact that social media marketing is one of the most effective platforms for recruiting potential new clients and to generate exposure for your business. Performed correctly, social media marketing will ultimately result in engagement with potential clients that will be converted into sales. However, the unfortunate downside to social media Read More

Creating and Supporting Online Communities Through Social Media Marketing

Social Media Marketing

As marketers, we’ve been inundated with the importance of establishing an online presence for our businesses. Having an online presence is an integral part of any company’s social media marketing efforts. However, if you want to maximize the potential of this channel, then you can take it one step further by creating and supporting an Read More

Social Media Marketing : Where It’s Ok to Be Vulnerable

Social Media Marketing

Social media marketing offers a company a unique opportunity to be vulnerable. In fact, when its power is harnessed correctly, vulnerability can become one of your business’s greatest assets in this market. It allows you to build a genuine connection with your clientele that might otherwise be lacking. The Pros of Vulnerability In Social Media Read More

Social Media Marketing – Talking Versus Shouting

Social Media Marketing

Lately, there has been much debate about the value of social media marketing. There is no doubt that social media offers a powerful sales channel for marketing your business’s products and services. The primary advantage that social media marketing has to offer is the ability to instantly communicate with a number of people. The debate Read More

How to Make the Most of Your Social Media Marketing Efforts

Social Media Marketing

Are you social media marketing efforts not producing the results that you would like? As a business owner, it can often be difficult to find the time needed to jump start your social media marketing efforts. Here are 5 quick tips that you can put to use this week to get a head start. Get Read More

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