Category Archives: Internet Marketing

4 Simple Steps to Effective Mobile Optimization

Mobile Marketing

There’s no doubt that a lot has been said about the importance of optimizing your business’s website for mobile viewing. In fact, we’ve written about the importance of mobile marketing on the Webati blog several times in the last few months. In short, mobile usage is expected to account for roughly 50% of all web Read More

OS Age & the Age of the User

Web Analytics

Windows 8 was released just last month. Over the summer, Apple released the iOS6 to mixed reviews, and it also released the Mac OS X Mountain Lion for its desktop. In both professional and consumer written reviews, Windows 8 has been heralded as the foundation of the Microsoft’s attempt to reinvigorate its ailing OS sector. Read More

How to Measure Business Value When Sales Take Place Offline

Social Media Marketing

It is a well known fact that social media marketing is one of the most effective platforms for recruiting potential new clients and to generate exposure for your business. Performed correctly, social media marketing will ultimately result in engagement with potential clients that will be converted into sales. However, the unfortunate downside to social media Read More

Yelp Sting Operation Uncovers Businesses Trying to Buy Reviews

Local Search

The tagline of the Yelp logo reads, “Real people. Real reviews.” However, as a recent sting operation uncovered, this isn’t always the truth. There are now 8 businesses whose Yelp pages have been branded with a “Consumer Alert” warning message. These businesses were branded as such after a Yelp sting operation uncovered they were trying Read More

2 Web Analytics Essential to Gauging the Success of Video Campaigns

Web Analytics

Online video channels tend to have a laid back approach; however, it is still one of the best methods for creating brand recognition for your company’s products or services in the minds of video watchers. Bear in mind that marketers who engage in this medium generally have both direct response and branding goals. With the Read More

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