Category Archives: Email Marketing

The Email Subscriber Life Cycle

Email Marketing

In 2011, HubSpot produced an interesting study that essentially revealed that the longer an email subscriber had been on an email list, the less likely they were to engage in what those emails had to offer. On the other hand, marketers must bear in mind that it is much simpler to transform an existing customer Read More

How to Design Dynamic and Appealing Email Messages

Email Marketing

It is a well known fact that dynamic email is data driven. While this concept has been around for quite some time, the idea of conceptualizing and creating this form of email is a daunting prospect to many experienced designers and marketers. However, in reality, it does not stray that far from general design challenges. Read More

5 Steps for Crafting Email Marketing Content

Email Marketing

Regardless of the number of times you have done it before, the specific moment before you send an email to hundreds of thousands, if not millions, of subscribers can be nerve wracking. Once the send button has been pressed, the email is gone, and it is too late for any changes or corrections to be Read More

The Influential Role Pinterest is Playing In Email Marketing

Email Marketing

Pinterest is often thought of simply as a social hub for sharing images; however, to the savvy marketer, it has much more to offer. In and of itself, it has become a lifestyle brand. The most common complaint that you’re going to hear about Pinterest is that users spend too many hours looking through sources Read More

Email Marketing – How to Choose the Best Responsive Layout Part 2

Email Marketing

Yesterday, we started talking about how to choose the best responsive layout for email marketing. We briefly ran through the 4 most popular types of responsive email layouts, and today, we want to start discussing navigation when it comes to responsive emails. Navigation is one aspect of responsive emails that poses a unique question. How Read More

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