Category Archives: Blog

Every once in a while, at Webati, we’ll have a client who claims that they are successful in affiliate marketing because they have a natural talent for it. This type of statement usually brings a chuckle from our staff. When it comes to making money online as a whole, or more specifically in affiliate marketing, Read More

Back in September of 2012, Google launched a new meta tag entitled “news keyword meta tag”. The purpose of this meta tag is to provide news publishers with a better method of ranking keywords they might not have been able to include in their headlines. How many news publishers have adopted this new tag so Read More

In the landscape of digital marketing, enterprise SEO is the odd man out. Many of today’s modern SEO experts spend years honing their craft by working in agencies or performing independent consulting. Because of this method of training, they have become something of a jack of all trades, performing tasks that range from optimizing individual Read More

In 2011, HubSpot produced an interesting study that essentially revealed that the longer an email subscriber had been on an email list, the less likely they were to engage in what those emails had to offer. On the other hand, marketers must bear in mind that it is much simpler to transform an existing customer Read More

At Webati, we often hear our clients express concern about utilizing Google Analytics to devise and feed their testing plans for optimization. The common fear is that the simple tools found in Google Analytics will not be able to adequately handle their site. It is a common misconception that more expensive tools are needed to Read More