5 Myths About Linking that Need to Disappear In the New Year

5 Myths About Linking that Need to Disappear In the New YearIn a few short days, it is going to be time to say hello to the year 2013. Before year ends, we thought we’d go over 5 linking myths that we, here at Webati, would really love to see disappear this year. We’ll also provide our reasoning behind why they should go. We could write about hundreds of other different myths, but we don’t want to keep you here until 2014.

#1 – Infographics are wonderful for building links.

In our opinion, infographics are a fairly useless tool when it comes to building links. This is because we believe that they miss the larger picture. In order to be successful at attracting links, an infograph needs to be designed by a professional who has artistic talent and has thorough background knowledge of the subject. However, in most cases, it is going to be difficult to find the right person to pull this off.

For most infographics, the creator wills simply take a block of text, make it pretty by adding a font and some colorful graphics, and then put it out there without much afterthought. The bottom line is that you are going to get out of it what you put into it. When properly executed, infographics can be a great tool for building links, but those examples and executions are few and far in between.

#2 – Infographics have zero effectiveness when it comes to link building.

Read the above section.

#3 – Link pages can’t be trusted.

This is a misconception that has been floating around for so long that it is going to be virtually impossible to change some peoples’ minds about them, regardless of how well constructed and researched our argument is. A link page is not necessarily bad just because it is called a link page or has the term “link” in its URL.

#4 – Inurl: Submit

Inurl: Submit is a classic Google operator. It enables an individual to identify websites that take in submissions, due to the fact that they input the letters for submit in the URL for the submission page. A conventional piece of wisdom that we hear quite frequently is that a website that actively seeks out submissions through a submission form is not going to maintain much credibility. This is baloney. How credible a site is will depend upon how credible the intent of the content owner is.

#5 – Guest post blogs are no longer an effective tool.

Again, this is baloney. There are going to be a few elements that separate a great guest post blog from a poor one. We can start with the target blog. Does the blog have an established presence? What is its purpose? What are the topics of the guest posts about? Is the blog primarily comprised mostly of guest blogs?

There is truth in the old adage that you are known by the company you keep. The same adage applies to the world of guest blogging as well. If you want to use this tactic to the best of its advantage, then you must adopt a laser target approach when thinking of it. This means that you must maintain a highly selective approach. Just because a website offers content written by a guest blogger does not mean that the website is worthless.

Being aware of these myths offers a great opportunity for you to be a forward thinking linker in the New Year. Other marketers are going to abandon one type of tactic because they think it is useless. However, if you can find a manner in which to deploy that tactic with smarts and nuance, it’s going to put you one step ahead of your competition.

Here’s to a happy linking year in 2013!